9/12/2023 0 Comments Reviews on duckduckgoThe FTC investigated allegations that Google misappropriated content, such as user reviews and star ratings, from competing websites in order to improve its own vertical offerings, such as Google Local and Google Shopping. Google also has promised to provide all websites the option to keep their content out of Google’s vertical search offerings, while still having them appear in Google’s general, or “organic,” web search results. According to the FTC statement announcing the settlement: One of the provisions of Google’s 2012 antitrust settlement with the FTC was that the company would allow publishers to block Google from including third-party reviews in “vertical search offerings” without their being excluded from the general index. Yelp saw the move as a kind of antitrust “extortion” and mounted a vigorous campaign against it. Google got into trouble roughly seven years ago for “scraping” and incorporating third-party review content from sites like TripAdvisor and Yelp into Google Places without permission. In the example below, TripAdvisor reviews for Southern California hotel Terranea are available under the “view Google reviews” link in the Knowledge Panel. Google works directly with the third-party review source (e.g., TripAdvisor) to integrate the content. It apparently has been happening since 2016 and is entirely opt-in for the provider. Google is integrating third-party reviews into the Knowledge Graph for hotels.
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